Promax Nutrition Corporation

Promax Nutrition Corporation
Newport Beach, CA


Initial Investment by MCP II: 2006
Operating Partner: Simon Goode, CEO
Promax Nutrition Corporation, through its brands Promax, Pure Bar and Storm, is a leading developer and marketer of organic and protein bars and nutritional supplements sold through natural food, health & fitness, food, drug & mass, and specialty retail channels. In July 2006, Marwit, in partnership with PCG Advisors and management, recapitalized the Company with a strategy to build a branded functional food and beverage portfolio serving the growing consumer demand for great tasting portable nutrition products. In August 2008, Promax acquired Pure Bar, providing an exciting and high growth certified 100% organic, raw product line for entry into the natural channel. Known for exceptional innovation capabilities, Promax will continue to bring high quality products to market through ongoing internal development and through strategic acquisitions.